Taylormade golf products are considered the best when it comes to golf clubs, balls, and other accessories. To date, they are the largest-selling and most trusted golf brand in the world with annual sales of over 1 billion dollars since 2006.
Taylormade is legendarily known for launching the very first golf driver that is made of metal in 1979. Since then, the company has been focusing on research, innovation, and manufacturing technologically-advanced, top-of-the-line products. Couple that with their strong and experienced management team and wise use of risks and opportunities,Taylormade golf is hands down the leader in the golf equipment market today. Up till now, their metal woods (which are the most in-demand and expensive golf club in a set) are the first choice of top professional golfers in the world.
In 2004, they reached another huge milestone by pioneering the “Movable Weight Technology.” This latest advancement gives a golfer the capacity to modify his club’s weight by using transportable weighted screws, thus changing the flight qualities the club will create.
As mentioned above, Taylormade golf started its business in 1979 when they pioneered the lofted metal wood driver. It was an incredible innovation back then, and the only product they sold. Everything started when a guy named Gary Adams loaned $24,000 to establish the company made of only three employees.
The company is initially solely owned until 1984 when the Salomon Group bought it. The Salomon Group is also a sports equipment company that specializes in innovation, so the acquisition has become very advantageous to both groups. With Salomon’s resources and Taylormade’s innovation, sales gradually went higher.
Their biggest opportunity came when Adidas, the German multinational corporation and number one rival of Nike, acquired the company in 1997. With Adidas, Taylormade continued to improve by leaps and bounds, and officially produced the top golf driver in 2005.
The following year, in 2006, the company surpassed the billion dollar profit recordand has consistently done so since then, making them only the second company in history to pull it off in the golf equipment industry.
In 2009, they created another club that is the first of its kind by introducing the “Flight Control Technology” with their R9 driver. This golf driver provides golfers the ability to adjust loft, lie, and face angle by altering the angle of the club’s head in relation to the shaft. This is another groundbreaking design that further cemented Taylormade’s status in the market.
Their product line includes a wide array of golf drivers, fairways, rescues, irons, wedges, putters, balls, and other golf accessories such as clothes, bags, gloves, hats and caps, umbrellas, and wellness wristbands.
At present, Taylormade is also known to provide professional tour golfers with tour vans. Tour vans are extremely large (15 feet wide by 42 feet long) custom trucks that have Taylormade staff who assist pro golfers in making necessary adjustments to their clubs and other equipment before the start of each PGA tour.
Tour van employees also build personalized golf clubs for their professional clients. These clubs are not available in the company’s retail stores, both online and offline, although some are being sold in eBay for twice its original price.
The weight of being the best golf equipment brand seems to not take a toll on Taylormade golf. The company continues to impose its dominance by consistently delivering its promise of innovative products and excellent service to its customers. No one knows for sure how long they are going to sit on the throne. One thing is certain though: whatever happens in the future, Taylormade’s place in history as one of the most innovative golf companies that ever existed is already secured.
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